As lists work well for me I begin by writing down what I know about the horse and what his or her selling points maybe. Having said that, I would suggest you put your feelings and emotions about the horse aside and state the facts. Your feelings for the horse belong to you. They are a part of the relationship you and the horse have built together. The relationship the horse and the new owner build will likely be quite different. Not better or worse, just different.

A physical description of the horse would include its height, build, colour, breed and pedigree or at least sire and dam if they are known. Any show experience, level of rider or handler competency needed to safely work with and around the horse should be noted. Practical things like does s/he cross tie, does s/he tolerate things like grooming, bathing, clipping, picking up its feet to be cleaned and are there any issues with saddling or bridling the horse. Does he stand quietly for the farrier and vet, have his or her feet been regularly trimmed and is s/he up to date with deworming and shots.

Next look at the physical attributes of the horse, his or her build and confirmation. Think about what jobs would be suited to a horse of his or her build. Now think about the horse’s temperament and ability, his or her age and his or her willingness to do those jobs. Look at what the horse is trained to do and what s/he enjoys doing. Also think about the horse’s environment. You wouldn’t want to sell a horse to a family with children if the horse is not tolerant of having children around him or her.

If the horse has health issues that will impact its ability to do what a buyer intends to use the horse for you should disclose those limitations to the buyer. Also if the horse requires on-going medication to remain its current health status this also should be disclosed, as the cost of the medications may be out of the buyer’s budget.

This list should be kept close when prospective buyers come to look at the horse, just in case you forget just what a deal this horse is for the prospective new owner.

From this information you can pick out what points to put in your sales advert that will hopefully have people beating a path to your door to look at this lovely, talented horse.